Last Updated: October 2025 |
Effective Date: October 12, 2025
How We Use Your Information
Service Provision
- Process vehicle rental bookings and payments
- Verify identity and driving credentials
- Provide customer support and assistance
- Manage vehicle fleet and maintenance schedules
Communication
- Send booking confirmations and reminders
- Provide important service updates
- Respond to inquiries and customer service requests
- Send promotional offers (with your consent)
Legal and Safety
- Comply with legal and regulatory requirements
- Prevent fraud and unauthorized use
- Ensure vehicle and driver safety
- Resolve disputes and legal issues
Information Sharing
We May Share Information With:
- Service Providers: Payment processors, insurance companies, maintenance providers
- Legal Authorities: When required by law or court order
- Emergency Services: In case of accidents or emergencies
- Business Partners: With your explicit consent for specific services
We Do NOT:
- Sell your personal information to third parties
- Share information for marketing without consent
- Disclose sensitive data without legal requirement
- Transfer data to countries without adequate protection
Cookies and Tracking Technologies
Types of Cookies We Use:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand website usage
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Deliver relevant advertisements (with consent)
Cookie Management
You can control cookies through your browser settings. Note that disabling essential cookies may affect website functionality.
Data Security
Security Measures
- Encryption: All sensitive data is encrypted in transit and at rest
- Access Controls: Strict access controls and authentication requirements
- Regular Audits: Periodic security assessments and updates
- Staff Training: Regular privacy and security training for employees
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. Rental records are typically kept for 7 years for legal and tax purposes.
Your Privacy Rights
You Have the Right To:
- Access: Request a copy of your personal information
- Rectification: Correct inaccurate or incomplete information
- Erasure: Request deletion of your personal data
- Portability: Receive your data in a portable format
- Restriction: Limit processing of your information
- Objection: Object to certain types of processing
How to Exercise Your Rights
To exercise these rights, contact us using the information below. We will respond within 30 days of receiving your request.
Consent Withdrawal
You may withdraw consent for marketing communications or data processing at any time. This will not affect the lawfulness of processing before withdrawal.
Your Privacy Matters
At DS Rent A Car, we are committed to:
- Transparent data collection and usage practices
- Strong security measures to protect your information
- Respecting your privacy rights and preferences
- Complying with applicable data protection laws
- Continuously improving our privacy practices